Zweigstelle	Standort 2	Signatur	Status	Vorbestellungen	Frist
Zweigstelle: Nürtingen Säer	Standort 2:	Signatur: Hkn KROE	Status: Verfügbar	Vorbestellungen: 0	Frist:

Advertising is full of replaceable, boring and weak ads, which neither shape nor increase brand profiles. There is a gap of professionalism between the development and the placement of advertisement. Gut instinct has to be replaced by founded knowledge. Advertisement has to adapt to market and communication conditions. This is viable for classical advertising as well as internet and new media ads. Strategies and techniques of advertising are explained academically sound, comprehensible and up to date.