Standorte	Mediengruppe	Status	Frist	Vorbestellungen
Standorte:	Mediengruppe: Digitale Medien	Status: Download	Frist:	Vorbestellungen: 0

Brand characters-visual personas that represent a company or product-can have a powerful impact on how audiences feel about your brand. This course walks through how to design a compelling brand character using the world's leading vector illustration software: Adobe Illustrator. Instructor Von Glitschka begins by demonstrating how to research the creative cues needed to design a brand character, and then moves to the development of the character: styling, sketching, building, and coloring vector-based character art, and choosing the right typography. Final deliverables are addressed, as well as how clients can use your character design for promotion.