Mediengruppe	Signatur	Status	Frist	Vorbestellungen
Mediengruppe: eLearning Onleihe	Signatur: Sha	Status: Online zum Download	Frist:	Vorbestellungen: 0

When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches-advertising, social media, and event marketing, for example-are just one piece of the puzzle. In this course, Dina Shapiro shares a comprehensive brand and marketing integration approach that encompasses all external and internal stakeholders and touchpoints. Along with going over external marketing, Dina covers three other important types of integration: vertical, horizontal, and internal. She also explores common roadblocks and shows how to incorporate integration strategies into your own company.